Introducing Days - Your Unique Clothing Brand in Byron Shire!

We are thrilled to share the story of our collaboration with Days, a local clothing brand that has always aimed to stand out and embrace diversity. From featuring friends of the label as models, including plus-size individuals, to overcoming challenges, Days has proven their determination.

When Days approached us at NRD, we knew their rebranding journey had to be something truly special. They wanted to set themselves apart from other beautiful linen brands, showcasing their rebellious and unique nature. And so, our creative journey began!


Together, we embarked on a complete rebranding process, revamping their logo, creating a comprehensive brand guide, redesigning their website and Instagram presence, refining clothing tags, and enhancing every touch point of their brand.

Starting with invigorating group strategy sessions, we worked closely with Days to identify their target market and personas. We also helped them define the four essential pillars of their brand: their Unique Selling Point, Mission, Vision Statement, and the Values that they hold dear. With a solid foundation established, we delved into developing their comprehensive brand guide.

 We crafted compelling, SEO-optimised copy for their website, designed eye-catching brand and swing tags, and gave their packaging a fresh new look.

Thank you for joining us on this exhilarating journey, and we look forward to bringing you more amazing Days clothing soon!

The results are remarkable, and we couldn’t be more excited to share the revitalised Days brand with you. At Days, they believe in creating beautiful linen wear that not only makes you look good but also celebrates your individuality. We hope their unique style and inclusive approach resonate with you as much as they do with us.




Logo Design Fashion


Contents of What NRD Developed with Inspiration



“It’s not only fashion, it’s a culture, a culture of women embracing women showcasing their unique self through Days.”

‘It’s an attitude” A love for appreciation and understanding with a combined love for inclusivity and education. Days is paving the way forward for women…

For more information about our copy Click Here


Instagram and Touch Points