BPC wanted to hold the tangerine orange through their branding and graphics. BPC asked for a lettermark logo (encompassing the letters from their name). In consultation with BPC, NRD developed two different concepts, BPC decided on their chosen concept, and NRD continued the creative process. Long business names can be challenging and the typical rule is to use a hierarchy, which is what we applied here with the weight and size of typography. We continued our creative journey and produced a brand guide and new logo.